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Gold Dust Training

The Non-Pushy Sales Trainer

Sales and management training that turns pipelines full of hope into deals you can count on, using techniques your team will feel comfortable using and your buyers will actually like.

For SMEs and larger businesses

Sound familiar?

These are the sales and management problems that come up again and again, in small businesses and big brands alike. The good news? Every one of them is fixable.

“Our pipeline looks full… so why aren’t we closing?”

Up to 60% of pipeline opportunities aren’t accurately managed. That’s a lot of false hope, and pressure to push the rest too hard.

Qualify properly, agree actions on both sides, forecast with confidence.

How to fix it

“They’re winging their meetings”

“Let’s just go in and see what happens!” leads to “I think that went well”, and deals that quietly stall.

Planned objectives and key questions, so your team knows it went well.

How to fix it

“Follow-up goes nowhere”

Ignored voicemails, unanswered emails and radio silence after the quote goes out.

One simple question that tells you exactly when to follow up.

How to fix it

“Every deal ends in a discount”

“It’s too expensive” gets a knee-jerk 10% off, and the buyer wonders what else they could get.

Hold your price with confidence and remind buyers of the value.

How to fix it

“Nobody wants to pick up the phone”

New business dries up, the team leans on existing accounts, and losing one hurts.

Calling confidence and openers that sound nothing like a sales call.

How to fix it

“We promoted our best person… now what?”

Great at the job, but never trained to lead. Sound familiar?

Practical leadership and management skills, module by module.

How to fix it

“Difficult conversations get avoided”

Feedback that never happens, conflict left to simmer, problems that grow.

Confident feedback, assertiveness and conflict skills for managers.

How to fix it

“Motivation’s running low”

Low energy shows up in results long before anyone says it out loud.

Understand what drives each person and lift the whole team.

How to fix it

2 years on we are still using the lead & enquiry management and follow up techniques that Martyn helped us with, which is a key foundation to our sales team and customer services…

Ryan BallMD, South West Upholstery
How we can help

Training that sticks

Tailored to your team, delivered UK-wide, in person and online.

Sales Training

Telesales, tele-appointing, field sales, sales management, negotiation and presentations: practical, buyer-friendly skills.

Sales training

Leadership & Management

An eight-module programme plus standalone workshops for new and experienced managers.

Leadership & management

Keynote Speaking

Energetic talks on non-pushy selling, effective prospecting and dealing with adversity and rejection.

Keynote speaking

Free Sales Tips

Short, practical advice you can use on your very next call.

Read the tips
A real “Wow Outcome”

From a £200k shortfall to almost on target

A medium-sized media sales business was in month 8 of its financial year and tracking for a £200k miss on its annual sales target. Two team members were at risk of leaving due to underperformance.

+14%weekly sales
£197kof the £200k gap closed
£3kremaining by month 12
1 of 2at-risk team members turned their performance around

Achieved by supporting the Sales Manager and the team through the final months of the year.

What participants say

Feedback

I believe it is the first time I rated a course with all full points. It is definitively very well deserved, as I felt I could speak freely with no judgment, I receive a great amount of help and advice and this course left me with a motivated and positive mood/spirit.

Regional Sales Manager

Martyn is enthusiastic and knowledgeable. He certainly gives new meaning to “Non Pushy”. The workshop format worked very well. Other methods lose the attendees attention, but the pace, interaction and content of this course was just right.

Hired and re-hired by SMEs and brands including

DanoneBrandon Tool HireRoland

Martyn Sloman, The Non-Pushy Sales Trainer

Your guide: Martyn Sloman

30+ years in sales, from commission-only cold calling to leading large branch sales teams, and now 12 years helping teams sell through Gold Dust Training. Author of 250 sales blogs and creator of 200 short sales tip videos. No pushy, manipulative or coercive techniques. Ever.

More about Martyn

Let’s find your team’s bump in the road

Not getting the sales you want? Tell Martyn what is happening and you will get an honest view of what would help.