Bite Sized Video Based Sales Training

These courses are now all available for online training. Training is delivered virtually by video which means your staff can attend remotely while working from home or from the office with minimal disruption to their productivity.

Below are recommended durations, these can also be flexed to suit your business/ requirements.

Objection Handling 2 x 2 Hours

“You’re too expensive!” “We want to think it over!” “We’re happy as we are!” “We feel the other provider has a better understanding of our requirements!” “I’m too busy!”

It doesn’t matter whether you are in a transactional sales environment or involved in a longer process of micro-steps, it is inevitable that you’ll encounter objections. Nor does it matter whether you are new to sales or a proven performer: your ability to handle and reassure concerns is vital to converting opportunities!

This practical bite sized session is dedicated to handling objections in sales. You will learn:

  • Why buyers resist on price
  • How to psychologically maintain control of conversations when objection handling
  • How to deal with fob offs to continue the conversation
  • Use of a coping mechanism to think of “makes sense” responses even when caught off-guard
  • Use of a definitive framework to overcome concerns and close!

“Sales for Non-Salespeople” (Introduction to Selling) 2 x 2 hours

Anyone who communicates with a customer by phone or e mail has an influence on the likelihood of them buying from your business!

Customer service, support & technical staff have valuable conversations which can create additional opportunities, add value and generate profitable leads.

This course is designed for “non sales staff” to find helpful ways to maximise opportunities for both the customer and your business resulting in better customer loyalty, creating referrals and profitable sales without being pushy!

This course is also ideal for staff who are considering a role in sales or a refresher for salespeople who want a refresher in the fundamentals of selling.

  • Introduction: Salesperson vs Trusted Advisor- How the world of Sales has changed
  • Ways to increase trust & rapport
  • Opening the conversation
  • The reasons people buy
  • Identifying issues through use of probing questions
  • Presenting solution/ making recommendations/ benefits of next step
  • Handling concerns (objections)
  • Closing on next action
  • Follow on vs follow up

“Effective Selling” (Consultative Sales Skills) 2 x 2 hours

This consultative Sales Training workshop is designed to help individuals, business owners and sales team members to refresh/ enhance their sales effectiveness in the following areas:

  • Reaching target Decision Makers
  • Designing effective call openings to generate curiosity & continue the conversation
  • Delivering enticing messages through positive vocabulary
  • Developing and using your value proposition in sales
  • Using assertive vocabulary to create win/ win outcomes (handling concerns/ managing expectations/ influence & persuasion.)
  • Enhancing questioning skills: open, closed and drawing techniques
  • Making effective recommendations
  • Closing on next action
  • Constructing customer/ Prospect friendly responses to your most common objections.

Q & A and action setting

Participants will leave the workshop with written working examples they will have developed and practiced during the session. This will lead to enhanced confidence and an appetite to develop higher value sales opportunities in the workplace!

“Advanced Sales” 2 x 2 hours

This online sales course is ideal for business owners, directors and experienced sales staff to develop and refresh techniques and processes to optimise conversion typically within medium to long term opportunities.

Advanced Sales Skills

  • Understanding & Developing Wider Influence to Persuade the Customer
  • Asking Better Questions to Drive Value for The Customer
  • Gently Investigating Likelihood of Status Quo in Decision Making & Techniques to Drive Reasons for Change
  • Probing the Decision Making Unit, Criteria & Process
  • Increasing Closing Methods
  • Handling Objections
  • Open Sales Clinic (Q & A) – share your current stalled opportunities & sales dilemmas to get practical solutions to re-ignite them & close!

“Within 2 months of Martyn’s training I closed additional orders worth £50,000 and £170,000. These were opportunities which I would not have closed if I hadn’t used techniques that Martyn recommended.

”Field Sales Executive, Manufacturing Sector”

www.golddusttraining.co.uk